Social Innovation: Stories Worth Telling.

In this webinar we delve into the topic of storytelling and its power to change perceptions, culture and systems. Cynthia Rayner presents some of her fascinating work with the Collective Change Lab and then interviews Mel Young about the process behind the Netflix film 'The Beautiful Game'. The film tells a fictional story inspired by the Homeless World Cup, an annual tournament co-founded by Mel 20 years ago. They discuss the impact the film is having, how the project came about and practical insights into what made the project a success.